In this module, you will be introduced to and gain an understanding of the DuPont thermal demand creation module
At the conclusion of this lesson, you will be able to:
- Understand the strategic development and positioning of the DuPont thermal demand creation model.
- Recognize the roles and responsibilities of DuPont Specialists and Channel Managers, including the lead generation process.
- Utilize the resources and contacts available to support the generation of thermal leads.