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Understanding the Thermal Demand Creation Model

In this module, you will be introduced to and gain an understanding of the DuPont thermal demand creation module

Learning Objectives:

At the conclusion of this lesson, you will be able to:

  • Understand the strategic development and positioning of the DuPont thermal demand creation model.
  • Recognize the roles and responsibilities of DuPont Specialists and Channel Managers, including the lead generation process.
  • Utilize the resources and contacts available to support the generation of thermal leads.

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