Creating Effective Presentations

Introduction Education is the key to sales growth. This is true in any industry, but it's critical for a science-based company like DuPont. This lesson explains how education differs from conventional marketing practice and introduces the essential concepts needed to create new educational opportunities for customers.

Learning Objectives

At the conclusion of this lesson, you will be able to:

• Differentiate between marketing and education
• Describe the value for Specialists in educating customers
• Identify ways to generate speaking opportunities for Specialists
• Summarize the value that customers gain from attending educational events

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