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Residential Certified


Event Planning

Educational events may rely on outside speakers or provide the Specialist with his or her own speaking opportunity. Each of these approaches requires a different organizational strategy. This lesson describes a range of useful strategies for working with speakers, and outlines the logistical requirements for staging a successful educational event.

Learning Objectives:

At the conclusion of this lesson, you will be able to:

  • Evaluate the advantages of working with professional speakers
  • Choose the most effective format for your educational event
  • Identify practical strategies to book a location and organize an event schedule
  • Develop a successful marketing campaign for your event

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